In some cases, I don't think it is.

I would be upset if they retired an entire collection, but can completely understand why they might retire certain items. It increases the collectability of the line and makes each retired item more precios IMO. It would also make the collection more of an "investment" and I know that isn't exactly the purpose, but it may be good in business terms.

Let's start with clothes. I remember when the LE outfits and was soooo pleased. Each girl hadn't had new outfits in ages, and I assumed it meant we'd be getting more further down the line, every two years or so.

Though, it's not quite as often as I imagined, (I also wonder if that might not have been the original plan, and then got shuffled around) I stand by thinking that was a good plan. They can only make so many at a time, so, in a way retired clothes may mean *new* clothes. I know I would still like to have that Town Fair outfit, but I want that new yellow tea dress just as much.

The same goes for furniture and items, if an item for Felicity isn't *nearly* selling as well as the similar one for Kirsten, then maybe it needs to be changed.

I also think that retiring the friends after 3-5 years would be useful and allow for more friend dolls. Imagine Nellie retiring to make way for an Agnes or Agatha doll!

I wouldn't want to retire one of the core girls, of course, or even really their main story collections, but for the extras, I do have to wonder if retirement might not be a bad thing. Just curious to see what other people think.